One of the
many things I took away from Blogworld last week, alongside the
fact that truly anyone can
produce web content now, is that there is a new form of activism
that is finally gaining real traction. I think many of us in the
States had started to see this already with the Howard Dean
campaign in 2004, but with the election of Obama and the
deterioration of print media I think it is becoming more and more
clear that the future of activism will be online.
As much as Twitter is beginning to become overweight with hype, it
does highlight how quickly a truly appealing movement can gain
traction and produce results literally within days. Don Lemon of
CNN spoke at one of the Blogworld keynotes, and during that session
he asked all of us there to start including the tag #beatcancer in our Twitter
updates. The idea was to
build up exposure of the cause and set a Guinness world record in
the process. Sure, not exactly the purest aim, but awareness is
awareness.
What makes the story a lot cooler is that a number of corporate and
private entities picked up on this and started pledging money based
on the response. In the end, what started out as a mostly benign
publicity grab turned into some positive action. This is a
powerful, tangible outcome from what can be a very frivolous.
nonsensical medium.
This was just one of many things I saw at Blogworld, as well as
talking to people who are
getting some important voices heard, that has convinced me that
this forum is the future. New media, whatever facet of it you
subscribe to, has the ability to cross all borders and reach all
corners. Our biggest need now is access for all. Too many people
still do not have access to these great avenues of expression and
discussion, and some of those who remain silent may have the most
relevant things to say.
In my
last Blogworld special, I talked about trying to do my part to
address these access gaps. I don't have millions to dole out to
areas with poor internet penetration, but I can keep our door open
to people who have a worthy cause and want to promote it. That's
what I can do.
Like we've always said, do what you can do. It may actually
matter.